How might an organization create and sustain competitive advantage Essay

How might an organization create and sustain competitive advantage through the strategic use of design thinking Your task for t - Essay Example 2). Design thinking has been shown to be the process through which individuals within organizations identify particular issues and through strategic thinking develop viable solutions, which are mainly focused on improving future results to the organization. It is therefore a process whereby the innovation starts from the goal or purpose intended to be achieved as against from the problems to be solved (Wattanasupachoke, 2012, p. 1; Kevin and Ron, 2008, p. 8-10). Through critical analysis of issues in current as well as future perspectives, design thinking explores the parameters of the issues and then resolutions are explored simultaneously. This system is therefore uniquely applied within trading organizations as against scientific methods, which are adopted for solving problems. Design thinking is therefore an emerging trend that trading organizations are adopting in order to create as well as sustain competitive advantage in business environment against other competing organizatio ns. It is a popular notion among business organizations that yesterday’s innovation can never guarantee tomorrows competence hence the need to encourage the innovation spirit (Maier and Zenovia, 2011, p. 975). Manufacturing and technical organizations are basic examples, which adopt effectively the design-thinking framework. In such an example to an organization, which bears the traits of manufacturing and technical attributes, we consider the Volkswagen automotives company. This project therefore has the main objective as being the analysis of design thinking as an effective tool to be adopted within the locomotive industry with a special attention to Volkswagen. The Volkswagen is a brand name for a group of entrepreneurs; companies whose main area of operation is within the automotive industry. They are well known for the manufacture and sale of the Volkswagen, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsch