International Marketing Communications Plan 03062 Essay

International Marketing Communications Plan 03062 - Essay manikintage comes from its emphasis on social responsibility, ethical trade and delivering value to customers who believe in the same value as The personify stigmatize. The marting plan proposes to use these values as a pillar to version the marketing strategy which would be directed towards the younger segment that is prone to adopting new trends early.The Body memory board International was set up by Dame Anita Roddick and sells skin and beauty products. The cross off combines activism and marketing to shape up men and women to focus on social and environmental issues. The brand operates in 60 markets worldwide and has much than 2500 stores that work on a franchise based model. They also have the new Hemp Body Care line and The Body Shop at Home line as well. (The Body Shop, 2015)The brand believes in fair trade and has set up its own fair trade program called friendship Fair Trade. This program involves 30 supplier s in 20 countries and provides 25,000 people worldwide with income to build their future. The Body Shop also sources its raw materials from their suppliers (The Body Shop, 2015).Since 1994, The Body Shop has helped raise funds and awareness for domestic violence. Since 2004, everyplace 4 million pounds has been donated to partners who prevent, support and protect women and children from domestic abuse (The Body Shop, 2015).Protecting the planet is an historic value for the Body Shop. They take full responsibility of their carbon footprint and aim to minimize their mend on the planet. This includes plants to reduce energy consumption and waste generation and change attitudes around the world just about ecofriendly products (The Body Shop, 2015).The Body Shop does not face competition from well-known brand names corresponding Mac, Sephora or Chanel because its product offerings and target market is different. In China, the competition comes from brands that originate from Japan o r Korea standardized Missha or the Face Shop. These brands have already established a presence in the Chinese market and