Swot Analysis of Safaricom

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Market look into Collect, organize, and write down data active the market that is currently buying the crossway(s) or service(s) you provide sell.Some areas to recall * Market dynamics, patterns including seasonality * Customers demographics, market segment, stone pit markets, withdraws, buying decisions * Product whats out there directly, whats the argument offering * underway sales in the assiduity * Benchmarks in the industry * Suppliers vendors that you will need to rely on 2. Target Market adjust niche or target markets for your product and describe them. Ads by Google consider Gmail Free email by Google Switch to Gmail, Sign up now Mail. Google. com aspect Projects Construction & Infrastructure Projects, Sample the Service Now BusinessMonitor. com/AfricaSWOT psychoanalysis peter Get a free 30 day exam of Mindjet and manufacture SWOT Analysis easily. www. Mindjet. com Be Brilliant EMarketing Over 50 eMarketing Tools.. keep on over 25% -Nairobi genteelness www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product concern to the market? What does your market need, what do they currently purpose, what do they need above and beyond current use? 4. Competition Describe your competition. puzzle your remarkable selling proposition. What makes you stand apart from your competition? What is your competition doing some stigmatization? 5. Mission Statement Write a few se ntences that dry land recognize market who youre selling to * Contribution what youre selling * Distinction your crotchety selling proposition 6. Market Strategies Write down the marketing and furtherance strategies that you postulate to use or at least consider using. Strategies to consider * Networking go where your market is * Direct marketing sales letters, brochures, flyers * Advertising mark media, directories * Training programs to increase awareness * Write articles, give advice, become cognise as an expert * Direct/personal selling * Publicity/ public press releases * care shows * Web site 7. Pricing, Positioning and BrandingFrom the information youve collected, establish strategies for find the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8. Budget Budget your dollars. What strategies give the axe you afford? What tush you do in house, what do you need to outsource. 9. Marketing Goals Establish quantitative marketing goals. This means goals that you basin turn into numbers. For instance, your goals might be to relieve oneself at least 30 new clients or to sell 10 products per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customers satisfaction. 0. Monitor Your Results Test and analyze. Identify the strategies that are working. * Survey customers * Track sales, leads, visitors to your entanglement site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet By researching your markets, your competition, and find out your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you laughingstock better understand whether or not your efforts are generating results through current criticism and evaluation of results.As mentioned earlier in this article, be trusted to use your plan a s a living document. Successful marketers continually review the status of their campaigns a straighten outst their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning. mplemented effectively, have the greatest impact. Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months.However, you should always be willing to enhance or redirect your plan based on what proves successful. Marketing Plan Basics 1. Market Research Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some areas to consider * Market dynamics, patterns including seasonality * Customers demographics, market segment, target markets, ne eds, buying decisions * Product whats out there now, whats the competition offering * Current sales in the industry * Benchmarks in the industry * Suppliers vendors that you will need to rely on . Target Market Find niche or target markets for your product and describe them. Ads by Google Choose Gmail Free Email by Google Switch to Gmail, Sign up now Mail. Google. com Construction Projects Construction & Infrastructure Projects, Sample the Service Now BusinessMonitor. com/Africa SWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www. Mindjet. com Be Brilliant EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product relate to the market?What does your market need, what do they currently use, what do they need above and beyond current use? 4. Competition Describe your competition. Develop your unique selling proposition. What makes you stand apart fro m your competition? What is your competition doing about branding? 5. Mission Statement Write a few sentences that state * Key market who youre selling to * Contribution what youre selling * Distinction your unique selling proposition 6. Market Strategies Write down the marketing and promotion strategies that you want to use or at least consider using.Strategies to consider * Networking go where your market is * Direct marketing sales letters, brochures, flyers * Advertising print media, directories * Training programs to increase awareness * Write articles, give advice, become known as an expert * Direct/personal selling * Publicity/press releases * Trade shows * Web site 7. Pricing, Positioning and Branding From the information youve collected, establish strategies for ascertain the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8. Budget Budget your dollars. What strategies can you afford?What can you d o in house, what do you need to outsource. 9. Marketing Goals Establish quantitative marketing goals. This means goals that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customers satisfaction. 10. Monitor Your Results Test and analyze. Identify the strategies that are working. * Survey customers * Track sales, leads, visitors to your weave site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet By researching your markets, your competition, and find out your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results. As mentioned earlier in this article, be su re to use your plan as a living document. Successful marketers continually review the status of their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning.