Glib Media

Statement of the Problem bobtail Harrell, subject field hoggish gross revenue manager for knavish Media, has been approach by one of the media reppresentative firms entreating an additional bank bank discount in piece to complete a substantial order. capital of Minnesota Libowitz, prexy of the tender York media representative firm contacted wharf with a request to go against higher(prenominal) discounts of xx five part on his media sales. Additionally, he requested a higher guidance rate piece on the higher take aim of sales from his sore York firm. Background/Situation Analysis Glib Media is a interior(a) multi-media matter company that had experienced a speedy declare in a short period of time. The company had match a strong internet and print media following so, wharfage Harrell was charged with building a national sales force. Jugenheimer and Kelley note, after(prenominal) a lot debate within the brick walls of Glib Media, Bob persuaded hi s counsel to arrive at a delegating deal with existing media rep companies as a means of quickly ramping up a national sales arm (p. 89). The five regional media firms were frame up with a sliding commission on sales. In addition, Bob indicated to the firms that Glib Media would only offer a twenty percent discount on media to all their customers and would not treat a larger discount.

Bob has previously experienced comparable requests from different regions and has turned them down when additional discounts on sales deem been requested. Discussion of Alternatives Bob has three alternatives from which to choose regarding the discount and commis! sion percentages for his media representatives. The commission earned by the media representative firms has been ground on a sliding commission scale; therefore, the level of commissions should not be an issue. The first alternative to explore would be to give into Sauls demands and grant a higher discount rate for sales made in New York, based on volume. While this alternative is one that would enthral Saul, it becomes an estimable dilemma by not offering the...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper